SASHA YIMSUAN (b. 1996) is a multidisciplinary creative operator and visual designer working across strategy, production, and artist development — applying taste and structure to ideas, brands, and talent with clarity and intention.

Inspired by cross-generational youth culture, lived experience, and a penchant for obsessive research, her approach has been shaped by adaptability and grit: long hours, late nights, on the ground and behind the scenes where ideas are born and decisions get made.

Her work centers on guiding ideas from early direction through execution, aligning creative vision with the operational structure required to deliver. Comfortable in imperfect conditions, she prioritizes discernment over trends — knowing what to push, what to protect, and what to cut to move projects forward without losing their point of view.

Her background spans executive and leadership roles in agency, brand, talent, digital, and music — thriving at the intersection of creative and operational work. Across it all, the through-line is simple: her business is making sh*t happen.

Sasha is currently in-house, leading teams and projects as SVP, Creative Operations & Production at Juice House.